Projects where our team members executed in association with Hanson Dodge Creative
Hanson Dodge Creative is a Milwaukee based creative firm that prides itself on being an active lifestyle agency.
Hanson Dodge Creative partnered with Crispin Porter + Bogusky to redefine the ultimate in car configurators for Volkswagon.
Initially CP+B worked with a different company to create a configurator for the Volkswagon GTI. They then came to HDC to make a dynamic application even more dynamic and able to configure any of their product lines. As primary frontend architect on the project our team pulled out all the hardcoded cases specifically created for the GTI and engineered a dynamic rules engine that allowed the configurator to work for all other future car cases. As additional rules were developed or found, the dynamic selection network of option nodes would be updated to handle the new cases.
There was also a dynamic multitiered priority load system that was developed to keep the application always loading the right assets and preloading additional assets for other views; no matter what the user selected in their configuration.
Before IoT Johnson Outdoors worked to release a product that records your jumps, air times and more. The only way to improve your jumps is to train for higher jumps having data in your pocket.
This microsite detailed the components of the device, it’s features and capabilities, as well as marketting videos and demo videos. Testing the device involved throwing a frozen turkey off a 3rd story balcony.
Trek came out with a new bike. The lime was a cruiser that was simpler, cleaner and people could choose the accent colors of the bike.
This new bike needed a microsite to promote the new features of the bike.
Wolverine boots promoted their products by featuring an ad in Sports Illustrated’s yearly swimsuit edition.
Along with the photoshoots, a microsite supported related content; Wolverine branded desktops, videos and photo’s from the shoot, as well as send to a friend with custom emails so people could share with their friends.
Projectone is Trekbikes custom bike builder service. From mid to highend, customize the various layers of paint, color and patterns, various parts and part packages (specific to each frame), name engravings.
All data on customizable features was externalized allowing control of the features and content of application from supporting backend services.
Trekbikes.com, an international site; for not just bikes, but biking lifestyle needed a facelift. The site combined html with several flash experiences which were completely configurable with XML. This allowed for the internationalization, motion, and content to all be customized for each different aspect of biking lifestyle.
Burton Snowboards revolutionized the industry by creating snowboards that were customized for their rider.
Choose a size, a shape, a pattern, and then onto each layer. Boards contained 2 to 6 layers and multiple colors per to select for each layer.
Releases across 3 years added support for text layers, choosing a font and font colors and eventually allowed for people to upload pictures and position various graphic elements of layers.
Lance Armstrong has been seen as one of the largest names in competitive biking. Along his path to earn multiple Tour de France competition’s Trek Bikes looked to follow him along his training.
Our developers worked to create a flash experience that replicated an answering machine. People could check different messages that Lance would leave along the way.
By creating this experience to be dynamically updated with a data feed, updates could be quickly rolled out by adding an additional media file and updating the feed. This allowed the campaign to thrive providing the most up to date information as the audience followed Lance on his journey to make Tour de France history.
