Projects where our team members executed in association with Razorfish

Razorfish is a digital end to end agency that builds experiences that drive business with creative resources across 15-20 offices worldwide. Work done in collaboration with Razorfish are primarily done in connection with the Chicago location.

Sometimes a wonderdrug comes along that has the potential to change the world, that’s PReP. But if people don’t know about it, how can it succeed in dramatically lowering the risk of HIV? A risqué campaign featuring bus ads and a website for high level information.

Since launching the call center has reported massive increases in calls for people requesting more information. It’s people calling that are seeing the campaign and calling to learn more.

Programs in South Africa reached out to our client to help understand making such a successful campaign. The client will also be presenting the campaign success at a world renown conference.

The CLASSIFIED project brought value to Caterpillar by making modifications to the Digital Experience Guidelines that supported them making a jump into a CLASSIFIED business model; transforming the way they market to CLASSIFIED.

It requires being a leader in understanding CAT’s business, using that understanding to drive decisions and develop solutions based on that; all while internal shifts in business sway how the outcome materializes.

Classified projects are unfortunately vague as there’s not much that can be shared.

Johnson & Johnson has an existing infrastructure of applications built on the java framework and Razorfish provided a scratch ecommerce tool for enhancing the experience of ordering contacts online. After an initial release it was determined additional features were required which our team members assisted with.

Accessibility, performance and a responsive experience were key aspects that continued to be developed in wave 2 along with the integration of Acuvue codes. These codes, provided by Optometrists, then simplify the entry of a prescription online.

After the wave 2 release became available, the site went live for public use and additional phases of work continue to promote the site.

The Digital Experience Guidelines project was a whitelabeling of CAT.com performed in AEM that created a flexible system able to provide consistent branding and quality experiences.

The project leveraged 15 current components and 17 templates while creating 30 new components for authors, all while maintaining responsive, internationalized sites that continued with their integrations with systems like product inventory management (PIM).

Business configurations components were created that powered cachable dynamically generated CSS.

Caterpillar came to Razorfish with the problem of creating an experience that combines their current Cat.com with the content around what rental products are available for a location.

Abercrombie & Fitch has a set of Android and iOS apps that are running on older versions and needed campaign and functional updates.

Our developers worked to understand updates needed, work with the creative team, and lead the offshore team through execution of the updates across both platforms.

The largest challenge was working with older versions of the apps that wouldn’t compile when we received them and had minimal documentation.

For the 2013 SXSW festival Razorfish put Drawnetic, an application they had developed for kinetic drawing initially for smartphones, and looked to feature it at an event as a kiosk. A team had created the Drawnetic app, and even updated it so that it could work with a Leap input device, but at that point it needed to still be operated with a mouse and keyboard. Our developers supported this program by modifying the application to not require having a mouse or keyboard by relying on timers, distances and gestures to help reset between users. It was also updated to have newer branding displayed that was more appropriate for the event.

Competing with the other communications companies means always updating. Razorfish helped US Cellular rework the way they help customers understand their small and medium business plans.

From bandwidth usage calculators to plan education materials, updated device listings to promotional materials; the team developed everything US Cellular needed to enhance their small to medium business programs.

On this project our technologists worked directly with the client to understand the business goals and technology requirements. They then worked with the team to vet designs and get a team of developers executing. This project contained mostly front end work; HTML, CSS and JS, but also featured a PHP service for sending marketing related emails.

AT&T looked to create a store to help people learn, play and experience technology. Among the multiple parties AT&T chose they partnered with Razorfish to create the content and rich experiences to play with.

Out team members helped in multiple ways.

The Connect Wall is an 18 screen wall where people can step up and play a matching game just by walking up. No keyboards, no touch screens, this game utilized the Kinect SDK for game control. Our team members were supporting developers on these application.

The Application Lounge features a set of touch tables for people to sit down at, see recommended apps and save them to their preferences to download later. Out team members supported the development effort to create these tables.

Around the store are a series of video walls that are continuously displaying content. Our team members worked with hardware and third party software partners to get those screens powered and displaying rich high res content. There’s also moments throughout the day where the machines are synchronized and content flows over all the screens, our team helped to facilitate these content takeovers.

Celebrating the new Razorfish Chicago office at the Merchandise Mart, shiny technology for the reception area featured a 60″ multitouch screen. But just displaying video isn’t a fair use of the screen. Our team members with the motion team worked together to push experience to the limits with a touch experience that responds to temperature, touch and sound.