Paratrooper Digital

Projects completed for Abercrombie & Fitch

From shirts and shorts to skirts and hoodies; Abercrombie & Fitch is a well known clothing company.

The Hollister & Co sub brand of Abercrombie and Fitch needed help transforming their Android and iOS apps.

When Razorfish was engaged the apps had several features, the goal was to increase the amount of experiences, build for new campaigns and work towards the end game of having all the eCommerce transferred within the app instead of through webviews.

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Abercrombie & Fitch has a set of Android and iOS apps that are running on older versions and needed campaign and functional updates.

Our developers worked to understand updates needed, work with the creative team, and lead the offshore team through execution of the updates across both platforms.

The largest challenge was working with older versions of the apps that wouldn’t compile when we received them and had minimal documentation.

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