Paratrooper Digital

Projects completed for Kraft

Oscar Mayer makes food that brings people together, but it’s not just about food, it’s the feelings when people come together; and about giving back. Oscar Mayer teamed up with Feeding America to help hungry people. People visited goodmoodmission.com and entered what made them feel good. For every statement, Oscar Mayer made a contribution.

This campaign allowed people to browse a gallery of happy moments shared by thousands and thousands of people.

Everyone loves Kraft Macaroni & Cheese, but sometimes people are on the go; EasyMac is just the thing to have that favorite taste in a few moments. Kraft needed help marketing this product and teamed up with Razorfish for the web presence.

A flash experience enabled people to learn more about not just the original flavor but the steamy deliciousness of other flavors. A ground breaking 3D microsite mixed with video got people excited for these new products.

Media campaigns happen all the time, but this one was different. Ritz wanted to share how they are all about fun, even if you are not at a party; this is how they connect people. This specific campaign was all about connect 4. The campaign allowed people to play the game against a computer or against another player; in banner on various sites, because fun.

To support this we needed to utilize a flash media server and create the banners, game logic, single player opponent logic as well as the server side logic for rooms and mapping multiple players together.

Payton Manning and his brother were the first members of the DRSL, an all out athletic competition of twisting, licking, and dunking.

The site featured games, leaderboards, videos and other content updated numerous times throughout the campaign which went on for multiple years.

After the Manning brothers fought each other the William sisters joined the battle.

Who would be next to join the team? The campaign continued to hype up the celebrity on celebrity competition.

Most Recent Projects