Projects completed for Trek bikes

Trek came out with a new bike. The lime was a cruiser that was simpler, cleaner and people could choose the accent colors of the bike.

This new bike needed a microsite to promote the new features of the bike.

Projectone is Trekbikes custom bike builder service. From mid to highend, customize the various layers of paint, color and patterns, various parts and part packages (specific to each frame), name engravings.

All data on customizable features was externalized allowing control of the features and content of application from supporting backend services.

Trekbikes.com, an international site; for not just bikes, but biking lifestyle needed a facelift. The site combined html with several flash experiences which were completely configurable with XML. This allowed for the internationalization, motion, and content to all be customized for each different aspect of biking lifestyle.

Lance Armstrong has been seen as one of the largest names in competitive biking. Along his path to earn multiple Tour de France competition’s Trek Bikes looked to follow him along his training.

Our developers worked to create a flash experience that replicated an answering machine. People could check different messages that Lance would leave along the way.

By creating this experience to be dynamically updated with a data feed, updates could be quickly rolled out by adding an additional media file and updating the feed. This allowed the campaign to thrive providing the most up to date information as the audience followed Lance on his journey to make Tour de France history.