Paratrooper Digital

AT&T Michigan Ave Store

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AT&T looked to create a store to help people learn, play and experience technology. Among the multiple parties AT&T chose they partnered with Razorfish to create the content and rich experiences to play with.

Out team members helped in multiple ways.

The Connect Wall is an 18 screen wall where people can step up and play a matching game just by walking up. No keyboards, no touch screens, this game utilized the Kinect SDK for game control. Our team members were supporting developers on these application.

The Application Lounge features a set of touch tables for people to sit down at, see recommended apps and save them to their preferences to download later. Out team members supported the development effort to create these tables.

Around the store are a series of video walls that are continuously displaying content. Our team members worked with hardware and third party software partners to get those screens powered and displaying rich high res content. There’s also moments throughout the day where the machines are synchronized and content flows over all the screens, our team helped to facilitate these content takeovers.

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