The CLASSIFIED project brought value to Caterpillar by making modifications to the Digital Experience Guidelines that supported them making a jump into a CLASSIFIED business model; transforming the way they market to CLASSIFIED.
It requires being a leader in understanding CAT’s business, using that understanding to drive decisions and develop solutions based on that; all while internal shifts in business sway how the outcome materializes.
Classified projects are unfortunately vague as there’s not much that can be shared.