JPMorgan US Open installation

Completed around 2012 for JPMorgan Chase in association with Razorfish. Our team members contributed as Primary Developer, Primary Frontend Architect, Technology Consultant, Technology Lead and implemented: Actionscript 3 (AS3), Flash Platform, Kinect, Third Party Technology

JPMorgan Chase supports the US Open Tennis tournament and partnered with Razorfish to market the JP Morgan Global brand. This project featured a multiple prongs; one which featured a web site that was mobile optimized and one which consisted of large touch screen installations.

Our developers supported the project by through leading the touch screen implementations. The screen content was created using Flash as one of the partners, which has specific partnerships with Airports, required that their platform be flash based. New versions of flash player were used to create a multitouch experience that tapped into the GPU of the host computers. Various sensors including Kinect, web cameras and IR laser scanners were used for tracking users and their touches.

These sensors were tapped into to track people as they moved past the interfaces and changed the interface from an informational loop to attract people to come closer and interact. Parallax environments richly updated to the motion of people around. Relevant stocks and weather services were also integrated to provide up to date relevant tertiary information.

Some of the installation hurdles to overcome included the calibration of the lasers as well as rogue IR from other lighting systems and sunlight, not to mention an installation during Hurricane Irene.

There was an additional station created for an airport installation in Heathrow London. After the success of the massive 3×3 and 2×2 stations, they were relocated to JPMorgan Global offices in NYC. Our teams assisted with the installation and calibrations at all three locations.