Kraft: Easy Mac
Completed around 2009 for
Kraft in association with Razorfish. Our team members contributed as Primary Developer, Primary Frontend Architect and implemented: Actionscript 3 (AS3), Flash Platform, Google Analytics, HTML/JS/CSS, Javascript (JS), Javascript Object Notation (JSON)
Everyone loves Kraft Macaroni & Cheese, but sometimes people are on the go; EasyMac is just the thing to have that favorite taste in a few moments. Kraft needed help marketing this product and teamed up with Razorfish for the web presence.
A flash experience enabled people to learn more about not just the original flavor but the steamy deliciousness of other flavors. A ground breaking 3D microsite mixed with video got people excited for these new products.
