Paratrooper Digital

Trek: Lance Armstrong’s answering machine

Lance Armstrong has been seen as one of the largest names in competitive biking. Along his path to earn multiple Tour de France competition’s Trek Bikes looked to follow him along his training.

Our developers worked to create a flash experience that replicated an answering machine. People could check different messages that Lance would leave along the way.

By creating this experience to be dynamically updated with a data feed, updates could be quickly rolled out by adding an additional media file and updating the feed. This allowed the campaign to thrive providing the most up to date information as the audience followed Lance on his journey to make Tour de France history.

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