Paratrooper Digital

Projects where our team members executed as a Primary Frontend Architect

Primary frontend architects are responsible for the design of how the display layer will bring the creative teams vision to life in an experience. Often they work with a Primary Backend Architect for ensuring proper data services integration. Primary frontend architects commonly lead teams of frontend developers, contractors and third party developers.

Sometimes a wonderdrug comes along that has the potential to change the world, that’s PReP. But if people don’t know about it, how can it succeed in dramatically lowering the risk of HIV? A risqué campaign featuring bus ads and a website for high level information.

Since launching the call center has reported massive increases in calls for people requesting more information. It’s people calling that are seeing the campaign and calling to learn more.

Programs in South Africa reached out to our client to help understand making such a successful campaign. The client will also be presenting the campaign success at a world renown conference.

The CLASSIFIED project brought value to Caterpillar by making modifications to the Digital Experience Guidelines that supported them making a jump into a CLASSIFIED business model; transforming the way they market to CLASSIFIED.

It requires being a leader in understanding CAT’s business, using that understanding to drive decisions and develop solutions based on that; all while internal shifts in business sway how the outcome materializes.

Classified projects are unfortunately vague as there’s not much that can be shared.

The Digital Experience Guidelines project was a whitelabeling of CAT.com performed in AEM that created a flexible system able to provide consistent branding and quality experiences.

It brought faster migrations, within months of completion 3 sites were replatformed helping CAT to centralize infrastructure and platforms.

The project leveraged 15 current components and 17 templates while creating 30 new components for authors, all while maintaining responsive, internationalized sites that continued with their integrations with systems like product inventory management (PIM).

Business configurations components were created that powered cachable dynamically generated CSS.

Caterpillar came to Razorfish with the problem of creating an experience that combines their current Cat.com with the content around what rental products are available for a location.

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Celebrating the new Razorfish Chicago office at the Merchandise Mart, shiny technology for the reception area featured a 60″ multitouch screen. But just displaying video isn’t a fair use of the screen. Our team members with the motion team worked together to push experience to the limits with a touch experience that responds to temperature, touch and sound.

Razorfish formed GroupX a team focused on innovating, bringing 9 Creative and UX team members with one technologist to create demos, assist in pitch work and proof of concepts.

One such project was revamping the expense entry project. This project required exploration into Optical Character Recognition (OCR, for scanning receipts into meaningful information) as well as coming up with a plan for linguistic analysis.

The analysis was used for turning vocal speech input to text and then interpreting freeform entry as expense details.

JPMorgan Chase supports the US Open Tennis tournament and partnered with Razorfish to market the JP Morgan Global brand. This project featured a multiple prongs; one which featured a web site that was mobile optimized and one which consisted of large touch screen installations.

Our developers supported the project by through leading the touch screen implementations. The screen content was created using Flash as one of the partners, which has specific partnerships with Airports, required that their platform be flash based. New versions of flash player were used to create a multitouch experience that tapped into the GPU of the host computers. Various sensors including Kinect, web cameras and IR laser scanners were used for tracking users and their touches.

These sensors were tapped into to track people as they moved past the interfaces and changed the interface from an informational loop to attract people to come closer and interact. Parallax environments richly updated to the motion of people around. Relevant stocks and weather services were also integrated to provide up to date relevant tertiary information.

Some of the installation hurdles to overcome included the calibration of the lasers as well as rogue IR from other lighting systems and sunlight, not to mention an installation during Hurricane Irene.

There was an additional station created for an airport installation in Heathrow London. After the success of the massive 3×3 and 2×2 stations, they were relocated to JPMorgan Global offices in NYC. Our teams assisted with the installation and calibrations at all three locations.

Oscar Mayer makes food that brings people together, but it’s not just about food, it’s the feelings when people come together; and about giving back. Oscar Mayer teamed up with Feeding America to help hungry people. People visited goodmoodmission.com and entered what made them feel good. For every statement, Oscar Mayer made a contribution.

This campaign allowed people to browse a gallery of happy moments shared by thousands and thousands of people.

The latest Postoken experience sponsors the Wildlife Warriors while letting kids play games and collecting all the possible PebPals.

Amway, prime distributor of numerous products needed a microsite to feature their cleaning products.

Razorfish supported the endeavor by creating a flash site backed by external data for localization. This allowed people to explore the full breadth of products and learn about the history of Amway providing cleaning products that are tough on grime and easy on the earth.

Most Recent Projects