Sometimes projects or pitches only need momentary or limited effort of a subject matter expert. Technology Consultants fill that need.
The Hollister & Co sub brand of Abercrombie and Fitch needed help transforming their Android and iOS apps.
When Razorfish was engaged the apps had several features, the goal was to increase the amount of experiences, build for new campaigns and work towards the end game of having all the eCommerce transferred within the app instead of through webviews.(more…)
AT&T looked to create a store to help people learn, play and experience technology. Among the multiple parties AT&T chose they partnered with Razorfish to create the content and rich experiences to play with.
Out team members helped in multiple ways.
The Connect Wall is an 18 screen wall where people can step up and play a matching game just by walking up. No keyboards, no touch screens, this game utilized the Kinect SDK for game control. Our team members were supporting developers on these application.
The Application Lounge features a set of touch tables for people to sit down at, see recommended apps and save them to their preferences to download later. Out team members supported the development effort to create these tables.
Around the store are a series of video walls that are continuously displaying content. Our team members worked with hardware and third party software partners to get those screens powered and displaying rich high res content. There’s also moments throughout the day where the machines are synchronized and content flows over all the screens, our team helped to facilitate these content takeovers.
Razorfish formed GroupX a team focused on innovating, bringing 9 Creative and UX team members with one technologist to create demos, assist in pitch work and proof of concepts.
One such project was revamping the expense entry project. This project required exploration into Optical Character Recognition (OCR, for scanning receipts into meaningful information) as well as coming up with a plan for linguistic analysis.
The analysis was used for turning vocal speech input to text and then interpreting freeform entry as expense details.
JPMorgan Chase supports the US Open Tennis tournament and partnered with Razorfish to market the JP Morgan Global brand. This project featured a multiple prongs; one which featured a web site that was mobile optimized and one which consisted of large touch screen installations.
Our developers supported the project by through leading the touch screen implementations. The screen content was created using Flash as one of the partners, which has specific partnerships with Airports, required that their platform be flash based. New versions of flash player were used to create a multitouch experience that tapped into the GPU of the host computers. Various sensors including Kinect, web cameras and IR laser scanners were used for tracking users and their touches.
These sensors were tapped into to track people as they moved past the interfaces and changed the interface from an informational loop to attract people to come closer and interact. Parallax environments richly updated to the motion of people around. Relevant stocks and weather services were also integrated to provide up to date relevant tertiary information.
Some of the installation hurdles to overcome included the calibration of the lasers as well as rogue IR from other lighting systems and sunlight, not to mention an installation during Hurricane Irene.
There was an additional station created for an airport installation in Heathrow London. After the success of the massive 3×3 and 2×2 stations, they were relocated to JPMorgan Global offices in NYC. Our teams assisted with the installation and calibrations at all three locations.