A technology lead is the primary point of contact for the technology discipline on a project. They lead teams of developers, partner with architects to design the implementation of the an experiences requirements. They provide documentation, often interface with clients, third party vendors and contractors. They also work with the creative team, quality assurance and project management to ensure the timely, on budget, execution of a project. Depending on project size, some projects may require multiple technology leads on different facets of a project. Technology leads often are advised by technical directors.
Sometimes a wonderdrug comes along that has the potential to change the world, that’s PReP. But if people don’t know about it, how can it succeed in dramatically lowering the risk of HIV? A risqué campaign featuring bus ads and a website for high level information.
Since launching the call center has reported massive increases in calls for people requesting more information. It’s people calling that are seeing the campaign and calling to learn more.
Programs in South Africa reached out to our client to help understand making such a successful campaign. The client will also be presenting the campaign success at a world renown conference.
The Hollister & Co sub brand of Abercrombie and Fitch needed help transforming their Android and iOS apps.
When Razorfish was engaged the apps had several features, the goal was to increase the amount of experiences, build for new campaigns and work towards the end game of having all the eCommerce transferred within the app instead of through webviews.(more…)
Abercrombie & Fitch has a set of Android and iOS apps that are running on older versions and needed campaign and functional updates.
Our developers worked to understand updates needed, work with the creative team, and lead the offshore team through execution of the updates across both platforms.
The largest challenge was working with older versions of the apps that wouldn’t compile when we received them and had minimal documentation.
Special K has both an Android and and iOS app that their audience uses to manage their My Special K program for weight loss. The backend for these applications went through a dramatic change to tie into different systems for storing the user’s data. While backend developers focused on updating the services, there were still numerous places that the applications needed updates to accommodate the new services and in some places new data elements/models.
Our team members worked to assist the backend developers to troubleshoot the apps and identify issues with the services transitions. In addition they worked primarily on the iOS platform to update the apps, not only for the new services, but also to iOS 7 updates.
Competing with the other communications companies means always updating. Razorfish helped US Cellular rework the way they help customers understand their small and medium business plans.
From bandwidth usage calculators to plan education materials, updated device listings to promotional materials; the team developed everything US Cellular needed to enhance their small to medium business programs.
On this project our technologists worked directly with the client to understand the business goals and technology requirements. They then worked with the team to vet designs and get a team of developers executing. This project contained mostly front end work; HTML, CSS and JS, but also featured a PHP service for sending marketing related emails.
Celebrating the new Razorfish Chicago office at the Merchandise Mart, shiny technology for the reception area featured a 60″ multitouch screen. But just displaying video isn’t a fair use of the screen. Our team members with the motion team worked together to push experience to the limits with a touch experience that responds to temperature, touch and sound.
Razorfish formed GroupX a team focused on innovating, bringing 9 Creative and UX team members with one technologist to create demos, assist in pitch work and proof of concepts.
One such project was revamping the expense entry project. This project required exploration into Optical Character Recognition (OCR, for scanning receipts into meaningful information) as well as coming up with a plan for linguistic analysis.
The analysis was used for turning vocal speech input to text and then interpreting freeform entry as expense details.
JPMorgan Chase supports the US Open Tennis tournament and partnered with Razorfish to market the JP Morgan Global brand. This project featured a multiple prongs; one which featured a web site that was mobile optimized and one which consisted of large touch screen installations.
Our developers supported the project by through leading the touch screen implementations. The screen content was created using Flash as one of the partners, which has specific partnerships with Airports, required that their platform be flash based. New versions of flash player were used to create a multitouch experience that tapped into the GPU of the host computers. Various sensors including Kinect, web cameras and IR laser scanners were used for tracking users and their touches.
These sensors were tapped into to track people as they moved past the interfaces and changed the interface from an informational loop to attract people to come closer and interact. Parallax environments richly updated to the motion of people around. Relevant stocks and weather services were also integrated to provide up to date relevant tertiary information.
Some of the installation hurdles to overcome included the calibration of the lasers as well as rogue IR from other lighting systems and sunlight, not to mention an installation during Hurricane Irene.
There was an additional station created for an airport installation in Heathrow London. After the success of the massive 3×3 and 2×2 stations, they were relocated to JPMorgan Global offices in NYC. Our teams assisted with the installation and calibrations at all three locations.
Oscar Mayer makes food that brings people together, but it’s not just about food, it’s the feelings when people come together; and about giving back. Oscar Mayer teamed up with Feeding America to help hungry people. People visited goodmoodmission.com and entered what made them feel good. For every statement, Oscar Mayer made a contribution.
This campaign allowed people to browse a gallery of happy moments shared by thousands and thousands of people.
The latest Postoken experience sponsors the Wildlife Warriors while letting kids play games and collecting all the possible PebPals.