Paratrooper Digital

Projects where our team members executed as a Primary Developer

Primary developers work to do the majority of development, or are on the primary team of development resources, that execute the building of a project.

Caterpillar: CLASSIFIED

The CLASSIFIED project brought value to Caterpillar by making modifications to the Digital Experience Guidelines that supported them making a jump into a CLASSIFIED business model; transforming the way they market to CLASSIFIED.

It requires being a leader in understanding CAT’s business, using that understanding to drive decisions and develop solutions based on that; all while internal shifts in business sway how the outcome materializes.

Classified projects are unfortunately vague as there’s not much that can be shared.

Caterpillar: Digital Experience Guidelines

The Digital Experience Guidelines project was a whitelabeling of CAT.com performed in AEM that created a flexible system able to provide consistent branding and quality experiences.

It brought faster migrations, within months of completion 3 sites were replatformed helping CAT to centralize infrastructure and platforms.

The project leveraged 15 current components and 17 templates while creating 30 new components for authors, all while maintaining responsive, internationalized sites that continued with their integrations with systems like product inventory management (PIM).

Business configurations components were created that powered cachable dynamically generated CSS.

Hollister & Co: app campaigns

The Hollister & Co sub brand of Abercrombie and Fitch needed help transforming their Android and iOS apps.

When Razorfish was engaged the apps had several features, the goal was to increase the amount of experiences, build for new campaigns and work towards the end game of having all the eCommerce transferred within the app instead of through webviews.

(more…)

Abercrombie & Fitch: app updates.

Abercrombie & Fitch has a set of Android and iOS apps that are running on older versions and needed campaign and functional updates.

Our developers worked to understand updates needed, work with the creative team, and lead the offshore team through execution of the updates across both platforms.

The largest challenge was working with older versions of the apps that wouldn’t compile when we received them and had minimal documentation.

My Special K: app updates

Special K has both an Android and and iOS app that their audience uses to manage their My Special K program for weight loss. The backend for these applications went through a dramatic change to tie into different systems for storing the user’s data. While backend developers focused on updating the services, there were still numerous places that the applications needed updates to accommodate the new services and in some places new data elements/models.

Our team members worked to assist the backend developers to troubleshoot the apps and identify issues with the services transitions. In addition they worked primarily on the iOS platform to update the apps, not only for the new services, but also to iOS 7 updates.

Razorfish: Reception

Celebrating the new Razorfish Chicago office at the Merchandise Mart, shiny technology for the reception area featured a 60″ multitouch screen. But just displaying video isn’t a fair use of the screen. Our team members with the motion team worked together to push experience to the limits with a touch experience that responds to temperature, touch and sound.

GroupX: innovation team

Razorfish formed GroupX a team focused on innovating, bringing 9 Creative and UX team members with one technologist to create demos, assist in pitch work and proof of concepts.

One such project was revamping the expense entry project. This project required exploration into Optical Character Recognition (OCR, for scanning receipts into meaningful information) as well as coming up with a plan for linguistic analysis.

The analysis was used for turning vocal speech input to text and then interpreting freeform entry as expense details.

JPMorgan US Open installation

JPMorgan Chase supports the US Open Tennis tournament and partnered with Razorfish to market the JP Morgan Global brand. This project featured a multiple prongs; one which featured a web site that was mobile optimized and one which consisted of large touch screen installations.

Our developers supported the project by through leading the touch screen implementations. The screen content was created using Flash as one of the partners, which has specific partnerships with Airports, required that their platform be flash based. New versions of flash player were used to create a multitouch experience that tapped into the GPU of the host computers. Various sensors including Kinect, web cameras and IR laser scanners were used for tracking users and their touches.

These sensors were tapped into to track people as they moved past the interfaces and changed the interface from an informational loop to attract people to come closer and interact. Parallax environments richly updated to the motion of people around. Relevant stocks and weather services were also integrated to provide up to date relevant tertiary information.

Some of the installation hurdles to overcome included the calibration of the lasers as well as rogue IR from other lighting systems and sunlight, not to mention an installation during Hurricane Irene.

There was an additional station created for an airport installation in Heathrow London. After the success of the massive 3×3 and 2×2 stations, they were relocated to JPMorgan Global offices in NYC. Our teams assisted with the installation and calibrations at all three locations.

Oscar Mayer: Good Mood Mission

Oscar Mayer makes food that brings people together, but it’s not just about food, it’s the feelings when people come together; and about giving back. Oscar Mayer teamed up with Feeding America to help hungry people. People visited goodmoodmission.com and entered what made them feel good. For every statement, Oscar Mayer made a contribution.

This campaign allowed people to browse a gallery of happy moments shared by thousands and thousands of people.

Ralcorp: PebPals

The latest Postoken experience sponsors the Wildlife Warriors while letting kids play games and collecting all the possible PebPals.

Most Recent Projects