Bootstrap is a responsive LESS based framework for rapid prototyping of sites.
Sometimes a wonderdrug comes along that has the potential to change the world, that’s PReP. But if people don’t know about it, how can it succeed in dramatically lowering the risk of HIV? A risqué campaign featuring bus ads and a website for high level information.
Since launching the call center has reported massive increases in calls for people requesting more information. It’s people calling that are seeing the campaign and calling to learn more.
Programs in South Africa reached out to our client to help understand making such a successful campaign. The client will also be presenting the campaign success at a world renown conference.
The CLASSIFIED project brought value to Caterpillar by making modifications to the Digital Experience Guidelines that supported them making a jump into a CLASSIFIED business model; transforming the way they market to CLASSIFIED.
It requires being a leader in understanding CAT’s business, using that understanding to drive decisions and develop solutions based on that; all while internal shifts in business sway how the outcome materializes.
Classified projects are unfortunately vague as there’s not much that can be shared.
The Digital Experience Guidelines project was a whitelabeling of CAT.com performed in AEM that created a flexible system able to provide consistent branding and quality experiences.It brought faster migrations, within months of completion 3 sites were replatformed helping CAT to centralize infrastructure and platforms.
The project leveraged 15 current components and 17 templates while creating 30 new components for authors, all while maintaining responsive, internationalized sites that continued with their integrations with systems like product inventory management (PIM).
Business configurations components were created that powered cachable dynamically generated CSS.
Caterpillar came to Razorfish with the problem of creating an experience that combines their current Cat.com with the content around what rental products are available for a location.(more…)