The CLASSIFIED project brought value to Caterpillar by making modifications to the Digital Experience Guidelines that supported them making a jump into a CLASSIFIED business model; transforming the way they market to CLASSIFIED.
It requires being a leader in understanding CAT’s business, using that understanding to drive decisions and develop solutions based on that; all while internal shifts in business sway how the outcome materializes.
Classified projects are unfortunately vague as there’s not much that can be shared.
Johnson & Johnson has an existing infrastructure of applications built on the java framework and Razorfish provided a scratch ecommerce tool for enhancing the experience of ordering contacts online. After an initial release it was determined additional features were required which our team members assisted with.
Accessibility, performance and a responsive experience were key aspects that continued to be developed in wave 2 along with the integration of Acuvue codes. These codes, provided by Optometrists, then simplify the entry of a prescription online.
After the wave 2 release became available, the site went live for public use and additional phases of work continue to promote the site.
The Digital Experience Guidelines project was a whitelabeling of CAT.com performed in AEM that created a flexible system able to provide consistent branding and quality experiences.It brought faster migrations, within months of completion 3 sites were replatformed helping CAT to centralize infrastructure and platforms.
The project leveraged 15 current components and 17 templates while creating 30 new components for authors, all while maintaining responsive, internationalized sites that continued with their integrations with systems like product inventory management (PIM).
Business configurations components were created that powered cachable dynamically generated CSS.
Caterpillar came to Razorfish with the problem of creating an experience that combines their current Cat.com with the content around what rental products are available for a location.(more…)
Abercrombie & Fitch has a set of Android and iOS apps that are running on older versions and needed campaign and functional updates.
Our developers worked to understand updates needed, work with the creative team, and lead the offshore team through execution of the updates across both platforms.
The largest challenge was working with older versions of the apps that wouldn’t compile when we received them and had minimal documentation.
Special K has both an Android and and iOS app that their audience uses to manage their My Special K program for weight loss. The backend for these applications went through a dramatic change to tie into different systems for storing the user’s data. While backend developers focused on updating the services, there were still numerous places that the applications needed updates to accommodate the new services and in some places new data elements/models.
Our team members worked to assist the backend developers to troubleshoot the apps and identify issues with the services transitions. In addition they worked primarily on the iOS platform to update the apps, not only for the new services, but also to iOS 7 updates.
Competing with the other communications companies means always updating. Razorfish helped US Cellular rework the way they help customers understand their small and medium business plans.
From bandwidth usage calculators to plan education materials, updated device listings to promotional materials; the team developed everything US Cellular needed to enhance their small to medium business programs.
On this project our technologists worked directly with the client to understand the business goals and technology requirements. They then worked with the team to vet designs and get a team of developers executing. This project contained mostly front end work; HTML, CSS and JS, but also featured a PHP service for sending marketing related emails.
Oscar Mayer makes food that brings people together, but it’s not just about food, it’s the feelings when people come together; and about giving back. Oscar Mayer teamed up with Feeding America to help hungry people. People visited goodmoodmission.com and entered what made them feel good. For every statement, Oscar Mayer made a contribution.
This campaign allowed people to browse a gallery of happy moments shared by thousands and thousands of people.
Amway, prime distributor of numerous products needed a microsite to feature their cleaning products.
Razorfish supported the endeavor by creating a flash site backed by external data for localization. This allowed people to explore the full breadth of products and learn about the history of Amway providing cleaning products that are tough on grime and easy on the earth.
Everyone loves Kraft Macaroni & Cheese, but sometimes people are on the go; EasyMac is just the thing to have that favorite taste in a few moments. Kraft needed help marketing this product and teamed up with Razorfish for the web presence.
A flash experience enabled people to learn more about not just the original flavor but the steamy deliciousness of other flavors. A ground breaking 3D microsite mixed with video got people excited for these new products.