Actionscript 2 is the second generation of the Actionscript scripting language for the flash platform. Featuring more advanced features like classes and was introduced with flash player 7. Although the re was support for strongly typed object, all objects remained dynamic in nature allowing any additional property to be added to any object.

Media campaigns happen all the time, but this one was different. Ritz wanted to share how they are all about fun, even if you are not at a party; this is how they connect people. This specific campaign was all about connect 4. The campaign allowed people to play the game against a computer or against another player; in banner on various sites, because fun.

To support this we needed to utilize a flash media server and create the banners, game logic, single player opponent logic as well as the server side logic for rooms and mapping multiple players together.

Payton Manning and his brother were the first members of the DRSL, an all out athletic competition of twisting, licking, and dunking.

The site featured games, leaderboards, videos and other content updated numerous times throughout the campaign which went on for multiple years.

After the Manning brothers fought each other the William sisters joined the battle.

Who would be next to join the team? The campaign continued to hype up the celebrity on celebrity competition.

Hanson Dodge Creative partnered with Crispin Porter + Bogusky to redefine the ultimate in car configurators for Volkswagon.

Initially CP+B worked with a different company to create a configurator for the Volkswagon GTI. They then came to HDC to make a dynamic application even more dynamic and able to configure any of their product lines. As primary frontend architect on the project our team pulled out all the hardcoded cases specifically created for the GTI and engineered a dynamic rules engine that allowed the configurator to work for all other future car cases. As additional rules were developed or found, the dynamic selection network of option nodes would be updated to handle the new cases.

There was also a dynamic multitiered priority load system that was developed to keep the application always loading the right assets and preloading additional assets for other views; no matter what the user selected in their configuration.

Before IoT Johnson Outdoors worked to release a product that records your jumps, air times and more. The only way to improve your jumps is to train for higher jumps having data in your pocket.

This microsite detailed the components of the device, it’s features and capabilities, as well as marketting videos and demo videos. Testing the device involved throwing a frozen turkey off a 3rd story balcony.

Projectone is Trekbikes custom bike builder service. From mid to highend, customize the various layers of paint, color and patterns, various parts and part packages (specific to each frame), name engravings.

All data on customizable features was externalized allowing control of the features and content of application from supporting backend services.

Trekbikes.com, an international site; for not just bikes, but biking lifestyle needed a facelift. The site combined html with several flash experiences which were completely configurable with XML. This allowed for the internationalization, motion, and content to all be customized for each different aspect of biking lifestyle.

Burton Snowboards revolutionized the industry by creating snowboards that were customized for their rider.

Choose a size, a shape, a pattern, and then onto each layer. Boards contained 2 to 6 layers and multiple colors per to select for each layer.

Releases across 3 years added support for text layers, choosing a font and font colors and eventually allowed for people to upload pictures and position various graphic elements of layers.