Paratrooper Digital

Projects where our team members executed with

AT&T looked to create a store to help people learn, play and experience technology. Among the multiple parties AT&T chose they partnered with Razorfish to create the content and rich experiences to play with.

Out team members helped in multiple ways.

The Connect Wall is an 18 screen wall where people can step up and play a matching game just by walking up. No keyboards, no touch screens, this game utilized the Kinect SDK for game control. Our team members were supporting developers on these application.

The Application Lounge features a set of touch tables for people to sit down at, see recommended apps and save them to their preferences to download later. Out team members supported the development effort to create these tables.

Around the store are a series of video walls that are continuously displaying content. Our team members worked with hardware and third party software partners to get those screens powered and displaying rich high res content. There's also moments throughout the day where the machines are synchronized and content flows over all the screens, our team helped to facilitate these content takeovers.

AT&T looked to create a store to help people learn, play and experience technology. Among the multiple parties AT&T chose they partnered with Razorfish to create the content and rich experiences to play with.

Out team members helped in multiple ways.

The Connect Wall is an 18 screen wall where people can step up and play a matching game just by walking up. No keyboards, no touch screens, this game utilized the Kinect SDK for game control. Our team members were supporting developers on these application.

The Application Lounge features a set of touch tables for people to sit down at, see recommended apps and save them to their preferences to download later. Out team members supported the development effort to create these tables.

Around the store are a series of video walls that are continuously displaying content. Our team members worked with hardware and third party software partners to get those screens powered and displaying rich high res content. There’s also moments throughout the day where the machines are synchronized and content flows over all the screens, our team helped to facilitate these content takeovers.

Celebrating the new Razorfish Chicago office at the Merchandise Mart, shiny technology for the reception area featured a 60″ multitouch screen. But just displaying video isn’t a fair use of the screen. Our team members with the motion team worked together to push experience to the limits with a touch experience that responds to temperature, touch and sound.

Razorfish formed GroupX a team focused on innovating, bringing 9 Creative and UX team members with one technologist to create demos, assist in pitch work and proof of concepts.

One such project was revamping the expense entry project. This project required exploration into Optical Character Recognition (OCR, for scanning receipts into meaningful information) as well as coming up with a plan for linguistic analysis.

The analysis was used for turning vocal speech input to text and then interpreting freeform entry as expense details.

JPMorgan Chase supports the US Open Tennis tournament and partnered with Razorfish to market the JP Morgan Global brand. This project featured a multiple prongs; one which featured a web site that was mobile optimized and one which consisted of large touch screen installations.

Our developers supported the project by through leading the touch screen implementations. The screen content was created using Flash as one of the partners, which has specific partnerships with Airports, required that their platform be flash based. New versions of flash player were used to create a multitouch experience that tapped into the GPU of the host computers. Various sensors including Kinect, web cameras and IR laser scanners were used for tracking users and their touches.

These sensors were tapped into to track people as they moved past the interfaces and changed the interface from an informational loop to attract people to come closer and interact. Parallax environments richly updated to the motion of people around. Relevant stocks and weather services were also integrated to provide up to date relevant tertiary information.

Some of the installation hurdles to overcome included the calibration of the lasers as well as rogue IR from other lighting systems and sunlight, not to mention an installation during Hurricane Irene.

There was an additional station created for an airport installation in Heathrow London. After the success of the massive 3×3 and 2×2 stations, they were relocated to JPMorgan Global offices in NYC. Our teams assisted with the installation and calibrations at all three locations.

Oscar Mayer makes food that brings people together, but it’s not just about food, it’s the feelings when people come together; and about giving back. Oscar Mayer teamed up with Feeding America to help hungry people. People visited goodmoodmission.com and entered what made them feel good. For every statement, Oscar Mayer made a contribution.

This campaign allowed people to browse a gallery of happy moments shared by thousands and thousands of people.

The latest Postoken experience sponsors the Wildlife Warriors while letting kids play games and collecting all the possible PebPals.

Amway, prime distributor of numerous products needed a microsite to feature their cleaning products.

Razorfish supported the endeavor by creating a flash site backed by external data for localization. This allowed people to explore the full breadth of products and learn about the history of Amway providing cleaning products that are tough on grime and easy on the earth.

Everyone loves Kraft Macaroni & Cheese, but sometimes people are on the go; EasyMac is just the thing to have that favorite taste in a few moments. Kraft needed help marketing this product and teamed up with Razorfish for the web presence.

A flash experience enabled people to learn more about not just the original flavor but the steamy deliciousness of other flavors. A ground breaking 3D microsite mixed with video got people excited for these new products.

Media campaigns happen all the time, but this one was different. Ritz wanted to share how they are all about fun, even if you are not at a party; this is how they connect people. This specific campaign was all about connect 4. The campaign allowed people to play the game against a computer or against another player; in banner on various sites, because fun.

To support this we needed to utilize a flash media server and create the banners, game logic, single player opponent logic as well as the server side logic for rooms and mapping multiple players together.

Grabbing their cereal boxes for the latest Postoken, kids could venture to the world of Camp Dino for loads of excitement. Multiple games combine with searching for lost camp gear and kids earn merit badges.

Earn them all and fill out your camp book today!

Most Recent Projects