Actionscript 3 represented a major overhaul in the programming language that really marks the maturity of Actionscript as a language. The third installment brought a newly optimized Actionscript Virtual Machine (AVM 2) for running stricter code, and more strongly typed objects.
Celebrating the new Razorfish Chicago office at the Merchandise Mart, shiny technology for the reception area featured a 60″ multitouch screen. But just displaying video isn’t a fair use of the screen. Our team members with the motion team worked together to push experience to the limits with a touch experience that responds to temperature, touch and sound.
JPMorgan Chase supports the US Open Tennis tournament and partnered with Razorfish to market the JP Morgan Global brand. This project featured a multiple prongs; one which featured a web site that was mobile optimized and one which consisted of large touch screen installations.
Our developers supported the project by through leading the touch screen implementations. The screen content was created using Flash as one of the partners, which has specific partnerships with Airports, required that their platform be flash based. New versions of flash player were used to create a multitouch experience that tapped into the GPU of the host computers. Various sensors including Kinect, web cameras and IR laser scanners were used for tracking users and their touches.
These sensors were tapped into to track people as they moved past the interfaces and changed the interface from an informational loop to attract people to come closer and interact. Parallax environments richly updated to the motion of people around. Relevant stocks and weather services were also integrated to provide up to date relevant tertiary information.
Some of the installation hurdles to overcome included the calibration of the lasers as well as rogue IR from other lighting systems and sunlight, not to mention an installation during Hurricane Irene.
There was an additional station created for an airport installation in Heathrow London. After the success of the massive 3×3 and 2×2 stations, they were relocated to JPMorgan Global offices in NYC. Our teams assisted with the installation and calibrations at all three locations.
Oscar Mayer makes food that brings people together, but it’s not just about food, it’s the feelings when people come together; and about giving back. Oscar Mayer teamed up with Feeding America to help hungry people. People visited goodmoodmission.com and entered what made them feel good. For every statement, Oscar Mayer made a contribution.
This campaign allowed people to browse a gallery of happy moments shared by thousands and thousands of people.
The latest Postoken experience sponsors the Wildlife Warriors while letting kids play games and collecting all the possible PebPals.
Amway, prime distributor of numerous products needed a microsite to feature their cleaning products.
Razorfish supported the endeavor by creating a flash site backed by external data for localization. This allowed people to explore the full breadth of products and learn about the history of Amway providing cleaning products that are tough on grime and easy on the earth.
Everyone loves Kraft Macaroni & Cheese, but sometimes people are on the go; EasyMac is just the thing to have that favorite taste in a few moments. Kraft needed help marketing this product and teamed up with Razorfish for the web presence.
A flash experience enabled people to learn more about not just the original flavor but the steamy deliciousness of other flavors. A ground breaking 3D microsite mixed with video got people excited for these new products.
Grabbing their cereal boxes for the latest Postoken, kids could venture to the world of Camp Dino for loads of excitement. Multiple games combine with searching for lost camp gear and kids earn merit badges.
Earn them all and fill out your camp book today!
Boxes of Post cereal provide Post-Tokens, codes that unlock digital experiences and games. One such game is the race to Mt. Krackatoa. Kids use the 3D goggles that they received in their cereal boxes to play several different types of minigames in a quest to release the volcano of fruity pebbles.
Payton Manning and his brother were the first members of the DRSL, an all out athletic competition of twisting, licking, and dunking.
The site featured games, leaderboards, videos and other content updated numerous times throughout the campaign which went on for multiple years.
After the Manning brothers fought each other the William sisters joined the battle.
Who would be next to join the team? The campaign continued to hype up the celebrity on celebrity competition.
Trek came out with a new bike. The lime was a cruiser that was simpler, cleaner and people could choose the accent colors of the bike.
This new bike needed a microsite to promote the new features of the bike.